There is a small house decorated with all kind of cookies, ice cream and chocolate shaped objects behind the Aoyama street in Tokyo. It’s so hard to resist that a friend of mine and I went into it. This three storied house is the Q-pot. flag shop.
Even people who don’t know Q-pot. might know a chocolate like mobile handset that docomo released. Tadaaki Wakamatsu, the designer of this jewelry brand turns every sweet motif into stylish wearable things.
People are likely to show off how much gold, platinum and precious stones their jewelry has but most Q-pot.s’materials are PVC, brass, starling silver. In terms of materials, Q-pot.’s items seem to be less valuable but its real value is just how they are sweet, fun, unique and make people feel happy. I think that it’s the core of Tokyo style.
Macaron charms, cocky necklaces, hamburger rings. They look quite tasty as if they were real food. Besides, Wakamatsu created a good brand atmosphere by developing a variety of gift boxes, wrapping paper, uniforms and shops. It’s a kind of amusement park in jewelry.
It’s worth visiting.