If you think of working overseas, or your company is trying to develop a new market in Asia, I think that Bangkok is a good option, at least, as far as the fashion industry is concerned.
UNIQLO, a Japanese casual wear manufacturer has launched its flag shop in Bangkok this September, following their store opening in Singapore and Malaysia. It’s UNIQLO’s largest store in Southeast Asia. UNIQLO said that Bangkok has a lot of potential in fashion business both domestically and internationally.
Now, the population of the city is nearly 10,000,000 and an inflow of people from the countryside is still on the rise. Besides, the city has a lot of foreign tourist who enjoy shopping there. You’ll definitely find that a big market has been forming in Bangkok.
That’s just not all. What’s more attractive for Japanese people is that many Thai people are fond of the Japanese culture including fashion. There are some Japanese fashion magazines sold in Thailand and many young girls know well about Japanese fashion label names. However, unfortunately they don’t have any opportunity to buy some of them because those clothing are not available in Thailand.
It’s a great loss of business chances. I think you should go for the prospective market right away! Don’t blow it.
photos: Thai fashion 2011SS, from all about