I was very surprised to know that Raf Simons, the artistic director of Christian Dior, left the most prestigious fashion house after his three and a half years contribution.
“Dior and I,” is a fashion documentary film that depicts Raf’s eight weeks, from day one when he started working for Dior till his debut haute couture collection of fall-winter 2012. Initially, I thought it’s just a behind the scene fashion movie, but it was much more than I expected. On the contrary, it became one of my favorite movies of the year 2015.
Raf had been a director of Jil Snder, a Milan fashion brand, which is characterized as sharp with modern line and form. As for Dior, it’s the most elegant and feminine brand. People were very curious how Raf, a minimalist, would meet the high demands and create his own Dior style when he took the position as a director of Dior.
A haute couture collection usually takes six to eight months to prepare, but Raf was given only eight weeks. What is worse, he had never designed haute couture before. The movie reveals all the process of making the collection including some conflict with staff members and Raf’s nervousness as well.
What impressed me most is Raf’s attitude. He is calm, shy and restricted rather than arrogant and self-indulgent, which people in the fashion industry are likely to be. He is intensely focused and never loses control until the end. He knows exactly what is required, that is, a mixture of Raf’s modern minimalism and Dior’s legacy. It’s easy to say, but when I saw his final output, I knew he did it in a perfect way.
Nowadays, almost everything seems to be determined by marketing. People are likely to rely on the analyzed data and figures because they don’t want take any risks. As for Christian Dior, Raf’s inspiration and creativity itself was the marketing that showed the big brand the way to go.
Under the incredible pressure of high expectations, he must have carried a heavy load on his shoulder. Raf explained the reason why he left Dior as “personal” only. Anyway, I’m looking forward to seeing his next challenge after leaving Dior.
The trailer of "Dior and I"
You can see the details of Raf Simons's first show
that was introduced in the "Dior and I."
Christian Dior Paris Fashion Week Haute Couture
2012/13 AW held on July 2nd 25 min
Raf Simons’s last collection for Jil Sander 2012/13 AW.
It was held just before he moved to Christian Dior.
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