photo: colocal.jp Johoji-urushi |
The other day, I joined a talk session on Japanese traditional crafts at
Midtown in Roppongi. Hidetoshi Nakata, a former football player and Jun
Nakagawa, CEO of Nakagawa Masashiti shoten in Nara pref. talked about their
endeavors to promote Japanese traditional crafts. It was very interesting and thought
provoking for me.
Nakata, known as a “traveler,” said he had just finished his trip visiting
artisans, sake breweries and other local traditional craft centers in all 47 prefectural
regions in Japan. I have been
wondering why a former world-class football player got interested in Japanese
crafts. I couldn't wrap my head
around it. However, my uneasy
feelings finally cleared up when I heard his explanation.
Nakata said that he realized he didn’t know anything about Japan at all when
he was asked about Japan, as he worked outside of the country. All the more reason, he wanted to know every
inch of Japan and started visiting manufacturing people after he quite playing
football. I think it’s his honest
feelings and I also sometimes feel the same way. It’s a shame we really don’t know about our country.
Nakagawa is the 13th generation of a traditional company with
300 years of history. Born in a family
of linen fabric makers, he considered the future of Japanese crafts, which
seemed to be disappearing due to the lack of successors and the change of
people’s lifestyles. Now, he has
been enthusiastic about revitalizing traditional crafts. And his company is growing enough to
have a flag shop in Aoyoma, Tokyo.
The chemistry of these two people was very interesting. Though their standpoints are different, there
are some similarities between them.
What impressed me most is their claim that Japanese traditional products
wouldn’t be sold overseas unless customers understand the cultural background,
or how the products have been used in traditionally in Japanese.
For example, Japanese wooden products and urushi lacquer products are
beautiful but it’s a bit difficult to maintain their good conditions if people
leave them in low ambient humidity, as in Europe.
If we want to expand the traditional crafts market worldwide, we should
export the history of the products as well so that the prospective consumers
would keep using them as long as possible. Otherwise, Japanese crafts would be recognized just a souvenirs.
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