Town-Jack!

“Town-jack” is one of the exciting ad promotions. I like it.

Town-jack is a way of promotion that focuses on one area where targeted people supposed to fragrant and an advertiser put in a large amount of ads such as posters, billboards, digital signage. It’s really exciting to see walls, pillars and concourses being covered by the same series of posers here and there.

Town-jack promotion is effective in terms of drawing people’s attention and making people talk about it as the first step of word-of-mouth-marketing.

I like to be at the site to watch people so that I know how they react to the promotion. It’s a kind of simple research. What kind of people look at the posters? How many people stop at the posters? And what kind of conversation do they carry before them? It’s quite fun.

In here, the promotion seems to mix into one with the scenery of town and people. I hope it touches people’s mind in a good way.

にほんブログ村